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	<title>整體品牌視覺 Archives - 沐可創意</title>
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	<title>整體品牌視覺 Archives - 沐可創意</title>
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		<title>品牌設計-從命名到整體品牌視覺CIS設計：餐瓷品牌</title>
		<link>https://doubleting.com/cis-wareelegance/</link>
		
		<dc:creator><![CDATA[milktea]]></dc:creator>
		<pubDate>Tue, 11 Jun 2019 10:25:54 +0000</pubDate>
				<category><![CDATA[沐可焦點]]></category>
		<category><![CDATA[CIS設計]]></category>
		<category><![CDATA[LOGO設計]]></category>
		<category><![CDATA[包裝設計]]></category>
		<category><![CDATA[招牌設計]]></category>
		<category><![CDATA[整體品牌視覺]]></category>
		<category><![CDATA[菜單設計]]></category>
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					<description><![CDATA[<p>LOGO暨整體品牌視覺設計：餐瓷品牌 從無到有，是一段漫長的腦力激盪。 第一步要LOGO設計前，我們 &#8230;</p>
<p class="read-more"> <a class="" href="https://doubleting.com/cis-wareelegance/"> <span class="screen-reader-text">品牌設計-從命名到整體品牌視覺CIS設計：餐瓷品牌</span> Read More »</a></p>
<p>The post <a href="https://doubleting.com/cis-wareelegance/">品牌設計-從命名到整體品牌視覺CIS設計：餐瓷品牌</a> appeared first on <a href="https://doubleting.com">沐可創意</a>.</p>
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<h2 class="wp-block-heading">LOGO暨整體品牌視覺設計：餐瓷品牌</h2>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p><strong>從無到有，是一段漫長的腦力激盪</strong>。</p></blockquote>



<p>第一步要LOGO設計前，我們得知客戶的商品是高價位瓷器時，我們花了一段時間親自去分析該產業的內容與客群背景，甚至在開會討論的過程中，了解客戶對於自身品牌的觀點與認知，最終，我們認為&#8211;<strong>由『品味』去設計『定位』</strong>，是對該客戶最好的品牌規劃/LOGO設計規劃。</p>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2018/03/30_.jpg" alt="" class="wp-image-1040"/></figure>



<h2 class="wp-block-heading">LOGO設計前，先為品牌命名</h2>



<p>蘊月莊園Ware&nbsp;Elegance：</p>



<p>此品牌集結來自各國的優秀製瓷工廠各展其長，不但擁有豐富的瓷器與家具代工經驗，更以精湛技術與高品質，成為國際一線品牌合作對象。</p>



<p>餐瓷商品，有一項與眾不同的特點&#8211;「<strong>藝術感</strong>」。所以在LOGO設計前，從命名開始，就是一個充滿文藝氣息的品牌設計過程。</p>



<p>「蘊」有積增聚合的意涵。古時常用「盤」借代月亮，或以「月亮」形容盤器，皆有皎潔無瑕的意思。於此品牌的意喻便是&#8211;蘊涵了許多名工巧匠的藝術瓷器。</p>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2018/03/蘊月LOGO＿00_工作區域.png" alt="" class="wp-image-1038" width="174" height="198"/></figure></div>



<div class="wp-block-image"><figure class="aligncenter"><img fetchpriority="high" decoding="async" width="1164" height="300" src="http://doubleting.com/wp-content/uploads/2018/03/蘊月LOGO_00001_工作區域-1-1.png" alt="" class="wp-image-1042"/><figcaption>《LOGO、標準字、輔助圖形、標準色》</figcaption></figure></div>



<h2 class="wp-block-heading">LOGO設計理念</h2>



<p>LOGO的設計上則是將蘊月二字融合成圓盤的意象，同時也可以是月圓的概念，並額外勾勒出月亮的一角。不但品牌辨識度高，也充分表達了品牌的內涵。</p>



<p>我們從命名開始到LOGO設計以及周邊發展，每一樣都是親力親為的與客戶頻繁溝通討論。</p>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2018/03/0001.jpg" alt="" class="wp-image-1080"/></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2018/03/0002-1.jpg" alt="" class="wp-image-1081"/></figure>



<p>不只LOGO設計，<br>我們幫客戶構思品牌設計周邊的產出，以及提供各類廠商資訊並從中協調，幫客戶做到統整性的品牌顧問服務。</p>



<div class="wp-block-image wp-image-1082 size-full"><figure class="aligncenter"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2018/03/0003.jpg" alt="" class="wp-image-1082"/><figcaption>《實地參與現場監工》</figcaption></figure></div>



<p>主要周邊商品之設計與運用：</p>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2018/03/aaa1.png" alt="" class="wp-image-1083"/><figcaption>《高質感貼紙》</figcaption></figure>



<figure class="wp-block-image"><img decoding="async" src="https://doubleting.com/wp-content/uploads/2019/06/470-1-1024x1024.png" alt="" class="wp-image-1120"/><figcaption>《打字紙》</figcaption></figure>



<figure class="wp-block-image"><img decoding="async" src="https://doubleting.com/wp-content/uploads/2019/06/foil-print-business-card-12.png" alt="" class="wp-image-1024"/><figcaption>《名片設計》</figcaption></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2019/06/Shopping-Bag-Mockup-Vol6.png" alt="" class="wp-image-1027"/><figcaption>《紙袋設計》</figcaption></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2019/06/邀卡012.png" alt="" class="wp-image-1026"/><figcaption>《邀請卡設計》</figcaption></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2019/06/2Mockup.png" alt="" class="wp-image-1025"/><figcaption>《DM設計》</figcaption></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2018/03/袋3.png" alt="" class="wp-image-1087"/><figcaption>《腰洞袋》</figcaption></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2018/03/PaleBlues16.png" alt="" class="wp-image-1084"/><figcaption>《菜單設計》</figcaption></figure>



<div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2018/03/f633.png" alt="" class="wp-image-1086"/><figcaption>《品牌ＤＭ設計》</figcaption></figure></div>



<div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2018/03/Free-Gold-Foil-Business-Card-Mockup-PSD.png" alt="" class="wp-image-1085"/><figcaption>咖啡包裝外盒設計</figcaption></figure></div>



<p>&nbsp;</p>



<p>周邊實拍：<br>我們會在各項周邊成品完工之後，進行實際拍攝，確保周邊實物與客戶本身的空間、產品能夠整合應用。</p>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2018/03/14.png" alt="" class="wp-image-1088"/></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2019/06/0004-768x1024.jpg" alt="" class="wp-image-1126"/></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2019/06/0005-722x1024.jpg" alt="" class="wp-image-1125"/></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2019/06/0009-768x1024.jpg" alt="" class="wp-image-1127"/></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2019/06/0007-1024x768.jpg" alt="" class="wp-image-1129"/></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2019/06/0006-1024x768.jpg" alt="" class="wp-image-1128"/></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2019/06/0008-1024x768.jpg" alt="" class="wp-image-1130"/></figure>



<figure class="wp-block-image"><img decoding="async" src="http://doubleting.com/wp-content/uploads/2019/06/00010-1024x768.jpg" alt="" class="wp-image-1132"/></figure>



<p>更多<a href="https://doubleting.com/cis-design/">LOGO設計</a>作品。</p>
   <p>The post <a href="https://doubleting.com/cis-wareelegance/">品牌設計-從命名到整體品牌視覺CIS設計：餐瓷品牌</a> appeared first on <a href="https://doubleting.com">沐可創意</a>.</p>
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